Privacy Policy
Zyler is made by Anthropics Technology Limited, based at 60 Gray's Inn Road, Unit 1.10 London, England, WC1X 8LU.
The personal data we collect
In using our services, we may collect: images of you that you submit or generate using our services, body measurements, name, e-mail address and IP address. We may also have other personal data if you submit it to us, for example via support messages, forums or surveys.
Personal data may be collected:
When you use our try-on technology
When you create an account
When you browse our websites
When you participate in a forum or survey
When you contact us
How we process your data
This table sets out how we process personal data, and our basis for processing in each case.
Processing
To create visualisations of you in different outfits.
Storing your images and measurements.
To provide support for our products.
To respond to and resolve complaints.
To provide forums for discussion about our products and services.
To process results from surveys and other requests for information.
To analyse the use of our products and services.
For marketing activities, such as emails, or advertisements on third party platforms.
To create and manage accounts for use of our products and services.
To obey laws and regulations applying to us.
To manage our business, for example managing our finances, planning or carrying out audits.
Lawful bias
Legitimate interests.
Consent.
Legitimate interests.
Legal duty.
Legitimate interests.
Legitimate interests
Providing our products and services.
Being able to provide relevant support for our products.
Developing our products.
Understanding which products and services may interest you and promoting them to you.
Developing better products and services.
Identifying possible markets for our products or services.
Complying with legal requirements.
Proper planning and administration of our business.
Your rights
You have various rights in relation to our use of your data:
You have the right to ask us to correct personal data we hold about you.
In many cases, you have the right to ask us to delete data held about you.
In cases where we are relying on your consent to process data, you have the right to withdraw your consent.
Where we are relying on our legitimate interests to process data, you have the right to object to such processing. We will then only process data if there are compelling legitimate grounds for further processing which override your interests, rights and freedoms. This will never apply if the processing is for direct marketing purposes.
You have the right to access the personal data we hold about you, and information about the processing we perform with that data.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us if you wish to make a request.
Who we share personal data with
We use external companies to process personal data. This includes:
Email sending services, who send emails on our behalf.
Analytics providers to understand how our services are being used (like Google Analytics).
Social media and other advertising platforms, where we use personal data to target advertisements to those most likely to be interested (like Facebook and Google AdWords).
Retailers and brands working with Zyler, in order to analyse our business performance, provide relevant services and improve our products.
If you would prefer us not to share your personal data for these purposes, please contact us.
Cookies and similar technologies
We use cookies to allow our websites to function and help us understand user behaviour, track which parts of our website have been visited, and facilitate and measure the effectiveness of advertising on third party websites.
You can update your cookie settings here.
Marketing
We may use your personal data to tell you about product updates or promotions, target advertisements or send newsletters.
Please contact us if you do not want us to market to you in future.
How we store your personal data
Your information is securely stored.
We hold different personal data for different lengths of time. For example:
Personal data you submit for generating clothing visualisations is deleted one year after a visualisation has been generated, or after two years if an email address is associated with the account. This personal data can also be deleted at any time by visiting the settings page of our products.
Marketing lists on third party platforms built using information about use of our sites may persist for up to 540 days.
How to contact us or complain
If you want to contact us or complain, please do so here.
You can also complain to the ICO if you are unhappy with how we have used your data. The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk