2-in-1 Integrated Tool
Offering Virtual Try-On (VTO) and Size Recommendation (SR) together will be an industry game-changer.
2-in-1 Integrated Tool
Offering Virtual Try-On (VTO) and Size Recommendation (SR) together will be an industry game-changer.
How does it work?
Using proprietary AI technology provided by Prime AI, the tool matches individual body measurements to specific garment SKUs. It is a highly intelligent way to provide a hyper-personalised experience to consumers.
Retailers are required to share sizing charts as part of the onboarding process, this is as easy as sharing a link.
Consumers are invited to enter three key measurements, height, chest and weight, and then the technology does its magic.
What are the benefits of the 2-in 1 tool?
For consumers, the ultimate goal is to get the right product in the right size and this tool enables that. The VTO visualisation helps to check if it matches up with their individual body shape and personal style. The Size Recommendation supports with fit and de-risks their decision about which size to buy.
For retailers, the combined tool decreases the amount of returns by up to 26%. Also, average order value increases by up to 15% because higher consumer confidence levels mean they feel better about buying more expensive items and/or multiple looks.
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